Dog Adoption Campaign: Because I’m A Grown-Ass Adult


Convincing people to adopt a puppy is an easy sale. In most shelters and emergency services, puppies fly out the door immediately. Often times, there aren’t enough of these little balls of fluff to meet the demand for young dogs in the community.

Finding a home for adult dogs forever is much harder, but a recent advertising campaign by the Animal Protective Association of Missouri (APA) does an excellent job of meeting this challenge. With a series of print ads and the hashtags #grownassadult and #adoptadult, this organization educates people about the many benefits of adopting adult dogs.

Each picture shows an adult dog with a short message highlighting a reason to adopt an adult dog instead of a puppy. At the end of each advertisement is the line “Get a dog that gets you. Adopt an adult. “I welcome the APA for this influential awareness-raising measure and I am delighted that the response to it has been so great and so positive. It’s hard to pick a favorite from this campaign, but here are my top three tips:

“I’m mature enough to know the difference between a tennis ball and cashmere because I’m an adult.”

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