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Dogs need yards

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“Because Fido needs a bigger yard. We have your perfect mortgage. “This was the subject of a recent email from my bank. I haven’t given it much thought because I’m not currently looking for a new mortgage or house. However, when my son called me to watch a commercial for another bank during the Olympics, I found an issue was developing with financial institutions.

In this ad, the dog is apparently totally miserable and her life should evoke pity for not having a yard. It is not welcome in parks or on lawns. It’s all so sad for her that she hardly wants to go out.


It wasn’t long ago that advertisers focused on manipulating us through our human family members, especially our children. Now it has become perfectly normal to use the same reasoning but focus on our dogs. This shows that even in our most stable institutions, dogs are recognized as legitimate members of the family and society, and that is a good thing.

That said, yes, yards are wonderful, and one that is fenced off can be great for dogs. Even so, it’s a bit of an exaggeration to sell their value to indicate that they are essential, that dogs that go for a walk are miserable, and that the only way they can be happy with is a garden. The vast majority of dogs love walks, and even if you buy a home with a nice fenced-in yard, they should definitely still be taken. Even so, you can’t argue with the emotional appeal of this adorable dog who was so sad and then so happy. I don’t quite buy what they sell, but I enjoyed watching them try.



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